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Archive for September, 2013

Apple Passes Coca-Cola as Most Valuable Brand

Apple Passes Coca-Cola as Most Valuable Brand

APPLE is the new most valuable brand in the world, according to a closely followed annual report. The report, to be released on Monday, is from Interbrand, a corporate identity and brand consulting company owned by the Omnicom Group that has been compiling what it calls the Best Global Brands report since 2000. The previous No. 1 brand, Coca-Cola, fell…read more →

PayPal acquires Braintree for $800 million

PayPal acquires Braintree for $800 million

PayPal agreed to pay about $800 million in cash for Braintree, a Chicago-based start-up that was founded in 2007 and has about 4,000 merchants using its service. Braintree’s platform helps process payments for start-ups such as Airbnb, TaskRabbit and Uber. Braintree, headed by Bill Ready, also owns Venmo, which lets users pay each other for free through a mobile app….read more →